Marketing is all about empathy. Understanding people’s problems and showing them solutions.

When crafting your marketing messages, make sure you highlight the problems you’re solving and the results you’re delivering. Forget about that shiny new feature. I bet it’s neat. But no one really cares.

Remember: you don’t buy a bottle of water because of its mesmerizing translucency. You buy it because you’re thirsty.

Thanks for reading.

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