Nearly 90 percent of users shop with a competitor after a poor website experience. Stop your business from losing valuable clients, leads, and revenue to the competition with a professional web design or redesign. With more than 11 design awards, The Web Secret is a digital marketing institute you can trust with your website.
Conversion Rate Optimization (CRO)
Your website’s usability, design, and content all play significant parts in the purchase decisions of shoppers and business buyers. Give your site a competitive edge in the online marketplace with conversion rate optimization services, which help you make data-backed decisions about your website and its features.
Social Media Management & Advertising
Almost 75 percent of people turn to social media when making a purchase decision. Use digital marketing services for advertising and marketing on social media to your advantage. Build brand awareness, customer loyalty, and client satisfaction with a competitive, custom strategy from The Web Secret.
Companies that use content marketing see six times more conversions, compared to businesses without a content marketing strategy. Get the full advantages of content marketing, plus reach future shoppers and clients in every stage of the buying funnel, with our data-driven digital marketing services.
With an impressive return on investment (ROI) of $44 for every $1 spent, email marketing is a must-have online marketing strategy. Generate and nurture leads, plus drive repeat purchases, with email campaigns developed by our team of more than 200 digital marketing specialists.
Pay-Per-Click Advertising (PPC)
People that click online advertisements are 50 percent more likely to make a purchase. A custom pay-per-click (PPC) advertising strategy can help your business reach and convert these high-value consumers and business buyers. Partner with The Web Secret and discover what PPC optimization strategies can do for your company.
Search Engine Optimization (SEO)
Around 75 percent of businesses invest in search engine optimization (SEO). With our advanced SEO techniques, your company can gain a competitive edge in search results on Google, Bing, and other search engines. Get a custom strategy from our award-winning team and start driving revenue today.
Almost 60% of Amazon’s total sales come from small-to-midsized businesses on the platform. Place yours in a position for success with Amazon marketing services, which include Amazon SEO and Amazon PPC. Accelerate your sales, growth, and success with services built for driving results.
SEARCH ENGINE OPTIMIZATION
With 80 percent of shoppers starting their product research online, it’s critical to have a presence in search results on Google, Bing, and other search engines. That’s where our performance-driven search engine optimization (SEO) services come in to assist.
To provide your business with the best results, we also offer specialized SEO services:
With search engine optimization services from WebFX, you know exactly what you are getting. There is no magic wand or mysterious payment structure. Each SEO service plan comes with its own list of actionable deliverables so you are informed 100% of the way.
Browse our SEO pricing to see what you can expect with this digital marketing service!
What is SEO, though? This strategy focuses on improving your online visibility. It utilizes an umbrella of techniques, plus the expertise of our award-winning team, to increase your ranking in search results.
Rank on the first page of search results and your business can generate more leads, conversions, and revenue. That translates to more phone calls, quote requests, shipments, and website traffic as 75 percent of users stick to the first page of search results.
Not sure about this digital marketing service? Look at some of our clients’ results:
- A 120 percent increase in conversions: With our smart and competitive SEO strategy, we provided our client, a tech company that develops fleet management software, with a 120 percent increase in their conversion rate.
- A 170 percent increase in orders: With our personalized approach, plus local SEO services, we helped our client, a local fine-dining restaurant, increase their reservations by more than 90 percent in the first 30 days — overall, their online orders went up by 170 percent.
- A 300 percent increase in appointment forms: With our unique dedication to learning our clients’ industries and businesses, we were able to increase the number of appointment forms our client, an HVAC company, received by 300 percent.
Interested in reading another case study? Take an in-depth look at the performance of our SEO strategy for Reynolds Building Solutions, which increased their organic contact form submissions by more than 70 percent!
With WebFX as your partner, you can trust your SEO strategy to perform.
As one of the most cost-effective advertising strategies — it offers an average return of $8 for every $1 spent on Google Ads — pay-per-click (PPC) advertising is a trusted choice for businesses of all sizes and markets.
PPC provides your company an immediate competitive edge.
With this digital marketing service, you’re creating an advertisement that appears above organic search results. It only appears for select search results, however, as you target specific keywords and audiences with PPC ads.
This feature is an immense advantage over print advertisements.
With a print ad, such as a billboard, you’re earning a massive amount of impressions, but gaining a small number of conversions. Plus, you’re paying an upfront, flat-rate fee, which can diminish your return on investment (ROI).
In comparison, the only time you’ll pay for your PPC ad is when someone clicks on it.
With our award-winning team’s knowledge of PPC, we’ll create ads that target consumers ready to buy. We also fine-tune every aspect of your ads, from the copy to the landing page, to ensure you provide the best experience to shoppers.
Get a better idea of what this digital marketing service can do for you with these case studies:
- A 164 percent increase in PPC conversions: By partnering with our team, this Detroit manufacturer of car products boosted their conversions from PPC ads by more than 160 percent.
- A 122 percent increase in paid leads: When this bus charter company chose WebFX for their PPC campaign, they didn’t expect their ads to increase their lead generation by more than 120 percent — but that’s exactly what WebFX did.
- A 141 percent increase in PPC conversions: With WebFX on their side, this Texas notary company raised their PPC conversions by more than 140 percent. That led to even more business for this growing company.
For an in-depth look at the effectiveness of PPC, explore our York Saw and Knife case study, which resulted in a 20 percent decrease in the company’s cost-per-conversion, plus a 108 percent increase in conversions from Google Ads!
If you’re debating between PPC and SEO, they’re excellent partners for driving results.
SOCIAL MEDIA MANAGEMENT & ADVERTISING
Only 26 percent of businesses use social media, yet it has an immense influence on user purchases. In fact, almost 75 percent of people use social media when making a purchase decision, whether they’re buying a pair of sneakers, some heating oil, or new flooring for their home.
Not to mention, the average user spends almost 30 percent of their Internet time on social media.
Social media marketing focuses on improving your online presence on social media platforms, from Facebook to Twitter to Pinterest. This strategy is not always promotional — if it is, it’s probably not driving the results you want.
Instead, social media management prioritizes the experience of your followers. It provides them with relevant, high-value content, as well as lets them interact and engage with your team, which can improve brand awareness and customer loyalty.
Many online marketing services for social media (including ours) will also include advertising. These advertisements can work towards your goals of earning more followers, as well as engagement from users across the platform.
In some instances, social media can also drive conversions, such as product purchases.
With our social media experts on your team, we’ll develop a customized social media plan that helps your company build brand awareness, increase customer engagement, and manage customer feedback and reviews.
A core feature of our online marketing services is our content marketing packages. This service is invaluable, as businesses that invest in content marketing see six times more conversions than companies that skip on content marketing.
Not every digital marketing agency can deliver those results — but not every agency is like WebFX. We take a personalized approach to content marketing, which is why our team invests the time to learn your industry, audience, and business.
Plus, we do more than write must-read content.
We also do outreach, plus design custom graphics for your content. Our content marketing team optimizes your content for SEO too, which helps more people in your target audience find your blog posts, infographics, in-depth articles, and more.
The result is content that not only drives results but also provides audiences with value.
For perspective, check out our work for Bar’s Leaks.
When it comes to digital marketing today, content marketing is a must.
Email marketing is one of the most cost-effective digital marketing strategies on the market. It has an extremely high ROI, 4400% to be exact, and helps your business stay top-of-mind for potential customers.
Not only that, but it’s a great way to keep in touch with past customers, inform current customers, and interest potential customers. You can share business information like an address change or a new hire, or you could provide special discounts and coupons!
Another perk of email marketing is that it serves as an outlet for other website marketing services, like:
- Video marketing
- Content marketing
- Social media marketing
In your emails, you can include excerpts from recent posts on your blog, as well as exclusive videos for your subscribers. You can even have calls-to-action (CTAs) to follow your company on Facebook, Twitter, or Instagram.
The best part is these additions often improve the success of your emails. Video, for instance, can increase click-through-rates (CTR) by 300 percent. That can result in a return on not only your investment in email marketing but also video marketing.
To maximize the ROI for this Internet marketing service, you need a partner with extensive experience and knowledge.
For that kind of expertise, you trust WebFX. With more than two decades of experience, plus an award-winning team of email marketing specialists, we create compelling email marketing campaigns that drive the open and conversion rates you’re after.
Your website is most often the first interaction a potential customer will have with your brand. That makes it extremely important, and a necessary part of any digital marketing campaign.
If you’re confident in the website you already have, be sure to take inventory. Check for the following items:
- Is responsive (is effective and usable on smartphones and tablets)
- Follows a color scheme
- Has an effective navigation bar
- Features a variety of multimedia like images and videos on content pages
- Fast load speed
Though this isn’t an extensive list of the features that a web design should have, they are certainly some of the most important. Without them, you could be losing valuable customers.
With 70 percent of shoppers preferring to learn about a company via articles, it’s essential to create content that’s well-written — the same concept applies to your PPC ads, as you need to provide your target audience a reason to click.
That’s why our suite of digital marketing services include copywriting packages.
We feature an exceptional team of copywriters that specialize in a variety of industries. That provides you with content that’s not only engaging but also informed, which is critical when you’re speaking to an experienced audience.
To learn more about our services and their results, visit our portfolio and read our testimonials.
If you’re looking for a custom marketing package, or aren’t sure exactly what you need, please contact us for a free, no-obligation quote. We’ll be happy to learn more about your business, your goals, and your needs, and create a custom plan that perfectly suits you.
CONVERSION RATE OPTIMIZATION
As the leading performance-driven digital marketing agency, we understand the importance of results. That’s why our online marketing services also include conversion rate optimization (CRO), which provides your company with actionable insights for how to improve your conversions.
“By optimizing your website for conversions, you improve your entire digital marketing strategy”
As a part of our comprehensive services, our team conducts in-depth research into your industry. They also utilize A/B testing to discover potential changes to your website, such as design or copy edits, that would encourage users to complete your intended action, like requesting a quote.
By optimizing your website for conversions, you improve your entire digital marketing strategy. That can lead to bigger gains in your PPC campaign, as well as your SEO strategy. That translates to more revenue for your company.
VOICE SEARCH CONTENT OPTIMIZATION
With devices like Alexa and Siri on the rise, it’s not unlikely that you’ve seen someone talking into their device, or to a speaker-looking contraption. Voice search is on the rise, and it’s important to optimize your website for it.
Voice search allows you to speak a command, and your device will return the answer — based on the top results in Google. Research has shown that voice search results heavily rely on featured snippets, or position zero results for their answer, which is why it’s so important to optimize your website.
A great SEO campaign is a great start for voice search optimization, since only a few tweaks will be made to optimize your content for voice search.